Position Summary:
As the Brand Manager for WhoWhatWhy, you will be responsible for developing and implementing effective strategies to enhance the organization’s brand image in the political news/media industry. This includes maintaining brand consistency across various communication channels and collaborating with the editorial and marketing teams to align messaging and maintain a cohesive brand voice. Monitoring brand performance, identifying areas for improvement, and proposing innovative ideas to increase brand recognition and engagement will be essential.
In addition to managing the brand, you will play a key role in building relationships with partners, media outlets, and relevant organizations to expand the reach of WhoWhatWhy. Staying informed about current events, political trends, and the media landscape will enable you to position the organization effectively within the industry. You will also assist in organizing and promoting events, webinars, and campaigns that align with the organization’s mission and brand.
To excel in this role, a strong interest in politics, current affairs, and investigative journalism is preferred. Excellent written and verbal communication skills are crucial for conveying the organization’s brand message effectively. Knowledge of brand management principles and experience in social media management and digital marketing strategies will be valuable assets. The ability to work independently and as part of a big team, along with strong organizational and time management skills, is vital for success in this position.
Responsibilities:
- Develop and implement brand management strategies to enhance WhoWhatWhy’s visibility and reputation in the political news/media industry.
- Develop and maintain brand guidelines specific to the political news/media sector, ensuring consistency across all channels, including our website, social media platforms, and marketing materials.
- Collaborate with the editorial and marketing teams to develop and execute marketing strategies that amplify our brand, expand our audience reach, and increase engagement with our nonprofit news content.
- Oversee new and ongoing marketing and advertising activities.
- Monitor and analyze brand performance, identify areas for improvement, and propose innovative ideas to enhance brand recognition and engagement.
- Ensure that our brand voice and visual elements reflect our commitment to in-depth research, unbiased reporting, and journalistic integrity.
- Cultivate relationships with potential partners, media outlets, and relevant organizations to expand the reach of WhoWhatWhy’s brand.
- Stay updated on current events, political trends, and media landscape to effectively position the organization in the news/media industry.
- Create and implement social media campaigns tailored to political media, leveraging platforms effectively to promote our content and engage with our audience.
- Identify and pursue strategic partnerships and collaborations with other non-profit organizations, media outlets, and stakeholders to enhance our reach and impact.
Qualifications:
- Degree in marketing, communications, or a related field.
- Proven working experience as a Brand Manager, demonstrating the ability to develop brand and marketing strategies and communicate recommendations to executives.
- Strong analytical skills paired with a creative mindset.
- Data-driven thinking and an affinity for numbers.
- Up to date with the latest trends and marketing best practices.
- Authoritative presence with the ability to inspire and motivate others.
- Highly organized with the ability to multitask effectively.
- Strong interest in politics, current affairs, and investigative journalism.
- Exceptional communication and organizational skills, with the ability to effectively convey the organization’s mission and values.
- Highly organized and meticulous attention to detail.
- Experience in identifying target audiences and devising effective campaigns.
- Experience in managing social media platforms and digital marketing strategies.
- Ability to work independently and as part of a team, with strong organizational and time management skills.
- Flexibility to adapt to changing priorities and meet deadlines.
- Knowledge of the United States political landscape and media environment is a plus.
- Passion for investigative journalism and a commitment to WhoWhatWhy’s mission and values.
- Must reside in Canada, United States, or Mexico
- Must be able to attend bi-weekly departmental meetings on Fridays at 1:00PM.
- Must be able to work during the hours of Eastern Standard Time (EST), Central Standard Time (CST), or Pacific Standard Time (PST).
Perks:
- Engage your passion within a dynamic and inspiring setting.
- Acquire comprehensive knowledge of nonprofit operations within a promising organization.
- Cultivate new skills and valuable experiences to advance your professional journey.
- Contribute impactful work on a flexible, part-time schedule.
- Enjoy a fulfilling and enjoyable experience as you create a meaningful impact.
Expectations:
As a valued member of our team, we require your active participation in your department’s recurring meetings. In addition, we provide you with the flexibility to work according to your own schedule. We request a minimum commitment of 10 hours per week for a duration of at least 6 months. Given our geographically diverse team, effective communication is crucial, and we rely on a combination of Slack, email, and conference calls. We expect you to be available to communicate with your department and / or stakeholders on a consistent and regular basis. Timely responsiveness is highly valued and expected from all team members.
We are seeking an individual who shares our passion for our mission and is eager to contribute their time and expertise to help us accomplish our objectives. A high level of self-motivation is essential, as you will primarily work independently. However, we also place great importance on collaborative abilities and seek someone who enjoys partnering with like-minded individuals. If you can consistently dedicate quality time each week and possess the necessary qualities, we encourage you to reach out to us.