Reporting to the director of resource development, the Marketing, Communications and Volunteer Program coordinator is responsible for creating, and/or responding to opportunities to raise the awareness of the need for affordable home ownership and how Habitat for Humanity Okanagan (HFHO) delivers its mission. The coordinator will use their marketing and communication skill set to help raise awareness of HFHO’s social enterprise the Habitat ReStores in an effort to increase donations and over all sales all the while creating more awareness about the ReStores impact on the environment. The coordinator assists with launching approved marketing strategies, co-creates branded content, and implements approved digital and print ad campaigns.
The coordinator will also assist with the recruitment/retention of volunteers and will work closely with HFHO volunteers when it comes to the planning, coordinating, and participation in community engagement events, with the objective of increasing HFHO’s profile within the community and creating more awareness of HFHO.
A big part of the role is also creating new partnerships with local businesses, groups and individuals in the communities we serve and fostering those community relationships on an ongoing basis.
The position does require a flexible schedule which on occasion will include evening and weekend work.
Responsible to convey a positive image of HFHO and its services in the community.
Key Responsibilities
Marketing, and Communications
- Engage in the development and electronic distribution of HFHO related marketing, press information and other electronic communications, via email, on the web, and through the website and the HFHO social media platforms to create awareness regarding HFHO, its services, its mission and volunteer opportunities
- Develop, implement, monitor and evaluate marketing campaigns aligned with specific goals of HFHO
- Boost awareness of HFHO and the Habitat ReStores by producing and distributing promotional materials i.e., brochures, posters, direct mail pieces and newsletters),
- Bring together the AGM report annually and complete all updates of the HFHO website, and all social media channels, draft presentations, and on occasion undertake the planning, attending and speaking at community and special events
- Working with the director of fund development to develop clear, comprehensive outreach material, presentations and collateral for the organization when needed
- Develop and coordinate effective and impactful story telling for HFHO
- Maintain and update Facebook, Twitter , YouTube and Instagram and Linked-in
- Assist in the creation of key marketing materials when needed
Public Awareness/Community partnerships
- Develop and maintain relationships with social, community service agencies and all media outlets and other relevant organizations
- Conducting presentations to a wide range of groups
- Attending relevant community events when planned or scheduled
- Identify and implement outreach opportunities (such as public events, markets, at schools, churches, etc.) to engage and educate the public
- Attend agency and community meetings to create awareness of HFHO, its services, affordable housing issues and volunteer program opportunities
- Provide information regarding HFHO and its services and programs to a variety of audiences as opportunity is available
- Attend volunteer fairs and recruitment events when available
- Work with the director of resource development to oversee the preparation and distribution within the community of awareness materials including posters, brochures, and newsletters
- With the director of fund development, work to identify Habitat’s partnering needs
- Initiate contacts with potential community partners and respond to partnering enquiries
- Maintain & foster positive partner relationships
Events
- Review and maintain up-to-date information regarding community groups, activities and events
- Initiate contacts and foster involvement in community events with the objective of creating awareness of the value of affordable home ownership, HFHO and available services
- Coordinate HFHO community events, utilizing volunteers and staff as necessary
- Support all homeowner/build-related events, such as sod-turnings and dedication/key ceremonies with other HFHO staff/departments when planned
Administration and other
- Monitor and process new volunteer applications and connect them with appropriate departments
- Draft all correspondence as required to volunteer applicants
- Maintain and update website information as necessary/requested
- Build and maintain current donor/stakeholder database
- Internally post information regarding events and awareness activities
Volunteer Coordination
- Recruitment to the volunteer program in consultation with the Director of RD and ReStore GM
- Undertake content development of the annual volunteer survey
- Create, maintain, and update volunteer handbook/onboarding process as required
- Create month-end reports in the volunteer management tool and assist with scheduling volunteers for trade shows, ensuring volunteer needs are sufficient as needed.
Other
- Perform other related duties as might be required
- Attend, and participate in, training/certification programs or professional development opportunities when available
- Attend and participate in, staff and other HFHO related meetings
People and Culture
- Participate in employee, volunteer and HFHO family events when available
Position Requirements
- Diploma in public relations, marketing, communications, or fundraising training/certification and or demonstrated ability to fundraise for a non-profit agency.
- Relevant working experience in the following fields: marketing, communications, public relations, volunteer management or a fundraising background. Applicants with three or more years related experience in either or each of these fields, or an equivalent combination of education, training, and experience would be given first consideration and priority in the hiring process
- The ability to work independently and in a self-directed manner, as well as the ability to work in a collaborative manner with all HFHO staff, stakeholders and volunteers is critical
- Proven effective communication, public speaking, and presentation skills are needed
- Proven ability using relevant computer software programs such as Microsoft Office, Word, Excel, programs etc.
- Ability and knowledge of the social landscape when it comes to using most social media platforms Facebook, Twitter, Instagram and Linked-In is vitally important
- The ability to maintain necessary records and documentation of all processes
- Experience using Canva and having the knowledge on how to complete updates on websites
- Demonstrated organizational, time management and multi-tasking abilities
- Valid BC Driver’s License, and satisfactory criminal record check
- A basic working knowledge of the need for affordable housing and its impacts, and of relevant community resources will be considered an asset.
Job Type: Full-time
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person