As a Customer Analytics Stud, you will be supporting the Customer Analytics & Strategic Insights team whose responsibilities include campaign analytics (audience selection, strategy design, performance analysis); building and maintaining self-serve, interactive dashboards; and providing customer and portfolio insights. There is a significant amount of cross-divisional collaboration and exposure to many aspects of the business. The student will assist the analysts on the team by aiding in campaign test design and building post analytic campaign work to deliver customer insights.
- Aid in the development of marketing campaign targeting, incorporating test and learn strategies for digital/email/traditional channels based on objectives obtained through written and verbal communication with our business partners.
- Explore and analyze data from multiple databases and resources.
- Develop new data visualization dashboards while enhancing and maintaining existing reports; utilizing platforms such as Tableau.
- Generate ad-hoc analysis based on customer data and transactional behaviour, enabling our business partners to make informed decisions.
- Update and enhance knowledge documents that help support the Customer Analytics & Strategic Insights team.
What you bring:
- Currently enrolled in a post-secondary program in Mathematics, Statistics, Economics, Computer Science, or a related discipline
- Demonstrated superior analytical, mathematical, and problem-solving skills
- Previous programming experience (e.g. Python/SAS/R/SQL)
- Strong proficiency of Microsoft Office Suite (Excel, Word, PowerPoint etc.)
- Data visualization development using Tableau, or similar tooling, is an asset
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. This role is based out of our CTFS office in Oakville, Ontario.