| Title: Intern, Digital Marketing
Department: Marketing |
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ABOUT WELLA
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
In this role, you will assist the Digital Marketing Manager in various projects in a fast-paced, exciting environment.
KEY RESPONSIBILITIES
Research:
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- Conduct comprehensive competitive research including content strategies, monthly META paid ads reporting, email marketing, social media and influencer marketing
- Stay updated on industry content trends and incorporating them into Wella strategies: professional content on IG and TT, end consumers viral trends etc.
- Build a hashtag library + update it regularly
- Supporting Wella’s content audits and analysis for optimization
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Social Media:
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- Monthly analysis of @wella_canada social media results + learnings
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Influencer marketing:
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- Assist in influencer marketing campaigns: influencer vetting, reputation checks (deeper research)
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Partner marketing:
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- Ad hoc tasks for key customers
- Assist in assets localization for the new product launches toolkits
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YOUR PROFILE
We’d love to see candidates who have:
- Strong organization skills with excellent attention to detail and follow-through
- Strong verbal and written communication
- Ability to work as a team player in a fast-paced environment
- Experience in digital and social media platforms
- Great passion for beauty